More time for strategy and relationships
Less manual prep and admin drag.
The AI operating platform for PR agencies
Boost your agency capacity and results with PR-tailored AI.
AI does the heavy lifting. You focus on strategy and relationships.
Give PRmatic an interview, a brief or past materials. Its AI brings the pieces together, fills in the picture with research and proposes a campaign—turning a little input into content and coordinated action across channels, guided by PR best practices.
Less preparing everything from scratch. More shaping what matters. You set the direction, refine the proposals and approve what goes out.
Explore a sample campaign →
- Find the story before you write it.
01Pitch Studio
PRmatic combines client context, campaign history, competitive activity and current opportunities to suggest credible story directions—then turns the one you choose into campaign-ready drafts.
- Find the right media market, not just more contacts.
02Media Discovery
PRmatic matches the story to relevant journalists, podcasters and influencers, and identifies the geographies where the campaign has the strongest fit.
- Know how to approach each contact before you hit send.
03Outreach
PRmatic uses relevance, relationship history, recent coverage and campaign context to suggest the right angle, message and outreach sequence for each recipient. You review and approve what goes out.
- Turn results into the next better campaign.
04Results Monitoring
PRmatic brings media coverage, replies, social, search and AI visibility into one client-ready view, explains what worked and what changed, and feeds those insights back into the next campaign.
More client value
Prove impact across Media, Social, SEO + GEO.
Your data, your asset
Your agency’s contacts stay private. Export them whenever you need.
See the campaign take shape
From client interview to approved campaign.
A client interview becomes story options, validated media matches, a proposed outreach plan and an evidence-led report. Explore what PRmatic prepares—and where your team decides.
PRmatic · Luma launchIllustrative campaign · sample data
Campaign overview + four workflow stages
A campaign taking shape. Your decisions next.
One client interview and existing materials become work your team can review.
Put Luma in the city-travel conversation.
PRmatic brings the story, relevant people and proposed approach together.
Illustrative preparation. The tabs show different points in the same sample campaign.
More results for your clients. Less grind for your team.
See how this would work for your agency.Request a demo →
Capabilities by module
Four modules. Clear advantages at every stage.
From the first client interview to the next results meeting, see what your team can get done in each module.
1 / 4Pitch Studio
Start with the story
Turn interviews into client-approved releases.
With isolated AI prompts
Rebrief the AI and check each draft by hand.
With PRmatic
Reuse client material from the first angle to the approved release.
Main features
- Generate story angles and drafts from audio interviews and previous releases.
- Compare angles before presenting them to the client.
- Collect client comments, revisions and release approval.
Explore Pitch StudioShow less
- Spot weak headlines, unclear messages and gaps in supporting evidence
- Prepare a client brief from their website and existing materials
- Find ways to make releases more useful to journalists, search engines and AI answers
- Turn the chosen angle into pitches, releases and supporting campaign content
- Bring the release, images and background materials together in a press kit
Illustrative example
Upload a spokesperson interview and last year’s release. Compare two new angles, draft the chosen story and send it for client review.
2 / 4Media Discovery
Find the right people
Find the right people for this story.
With isolated AI prompts
Reconcile spreadsheets and check AI suggestions yourself.
With PRmatic
Match the story using recent coverage and your agency’s relationships.
Main features
- Find relevant journalists, podcasters and influencers.
- Build on the media relationships your agency already has.
- Import media spreadsheets and remove duplicate contacts.
Explore Media DiscoveryShow less
- Discover relevant writers covering competing brands
- See recent coverage and why a suggested contact fits your story
- Spot outdated roles and check email addresses before outreach
- See each journalist’s history with this client before you approach them
- Review new contacts before adding them to your agency’s database
Illustrative example
For a repairable-bag launch, start with your media list, then review new writers covering sustainable travel and the articles that explain each match.
3 / 4Outreach
Work the relationship
Make every approach relevant and approved.
With isolated AI prompts
Paste contact history into prompts and track follow-ups separately.
With PRmatic
Prepare messages and next steps from the story and previous conversations.
Main features
- Tailor pitches to journalists, podcasters and influencers.
- Decide when to follow up, revise the pitch or stop.
- Review and approve messages before they leave the agency.
Explore OutreachShow less
- Plan exclusive, embargoed and priority outreach in manageable waves
- See previous pitches, replies and coverage before contacting someone again
- Get suggestions for the approach and message style, with reasons
- Keep follow-ups relevant to what the journalist has already said
- Check for unsuitable contacts, opt-outs and sending problems before outreach
Illustrative example
A journalist previously asked for repair-cost data. Use that conversation to draft a relevant follow-up, then review and approve it before sending.
4 / 4Results Monitoring
Prove what happened
Show clients where their story made an impact.
With isolated AI prompts
Gather links and replies, then rebuild the reporting brief.
With PRmatic
Bring coverage and replies into reports and reuse the lessons next time.
Main features
- Prepare client reports with coverage links and clear summaries.
- See which client messages appeared in the coverage.
- Track visibility across media, social, search and AI answers.
Explore Results MonitoringShow less
- Bring confirmed coverage and journalist replies into one campaign view
- Review positive, negative or mixed reactions with the supporting excerpts
- Compare dated search and AI-answer observations to see what changed
- Keep new coverage and relationship history with each media contact
- Turn campaign lessons into suggestions for the next client brief
Illustrative example
Bring confirmed coverage into the client report and compare dated AI-answer observations. Show what changed without claiming PR caused an AI mention.
Agency Learning Loop
Every campaign sharpens the next one.
Start the next campaign with what your agency already knows: which angles earned replies, which proof points appeared in coverage, who engaged, what the client changed and where the last approach fell short. PRmatic carries those signals forward as reviewable suggestions, so the next brief starts smarter without turning past decisions into automatic rules.
01
Remember what worked
Reuse angles that earned replies, proof points that appeared in coverage and themes the client approved.
02
Learn each relationship
Remember who replied, what they covered, when to follow up—and when not to.
03
Carry corrections forward
Client edits, agency preferences and campaign outcomes refine future suggestions without overwriting human decisions.
Founder pricing
Real pricing. Demo on request.
Compare the price with the work your team still does between AI prompts: rebuilding briefs, reconciling lists, tracking approvals and assembling reports. Founder pricing is shown below, before you apply for early access.
Request a demo →Starter
USD per month, billed monthly
For independent consultants and small teams getting started with PRmatic.
- 1 user
- 3 active client workspaces
Plan details
- Smart Import + database intelligence
- AI Discovery + editorial workspace
- Outreach + reporting with Starter allowances
A user is a team member with a login. A client workspace keeps one client’s briefs, contacts and campaigns together.
AI helps your team draft content and find relevant media contacts. Outreach covers reviewed messages and follow-ups; reporting brings campaign results together.
Core
USD per month, billed monthly
For boutique agencies moving their core workflow into PRmatic.
- Up to 5 users
- Up to 10 active client workspaces
Plan details
- Smart Import + database intelligence
- AI Discovery + editorial workspace
- Outreach workflow + reporting
A user is a team member with a login. A client workspace keeps one client’s briefs, contacts and campaigns together.
AI helps your team draft content and find relevant media contacts. Outreach covers reviewed messages and follow-ups; reporting brings campaign results together.
Growth
USD per month, billed monthly
For agencies scaling campaign volume across a larger team.
- Up to 15 users
- Up to 40 active client workspaces
Plan details
- Higher AI and outreach allowances
- Advanced permissions and reporting
- Priority onboarding and support
A user is a team member with a login. A client workspace keeps one client’s briefs, contacts and campaigns together.
AI helps your team draft content and find relevant media contacts. Outreach covers reviewed messages and follow-ups; reporting brings campaign results together.
Team permissions control who can access client work and approve actions. Reporting brings coverage and replies into client updates. The Growth-specific scope will be confirmed before payment.
Pricing and usage details
AI allowances cover tasks such as drafting, editorial review and media recommendations. Outreach allowances refer to sending volume; they do not remove agency approval or deliverability checks.
FAQ
What agencies usually ask first.
Product, data ownership, security, AI controls and measurement—answered clearly.
Do you provide a media database?
PRmatic does not sell a proprietary journalist directory. Import your agency’s contacts or an existing subscription export through Smart Import. PRmatic validates and enriches them, adding freshness signals.
Journalists change roles and outlets constantly. Keeping a global directory accurate requires permanent verification teams and continuous crawling, with uneven coverage across countries and languages. We invest in workflow and discovery rather than duplicate a subscription you already pay for.
Semantic AI discovery finds journalists and influencers for each story, scoring matches by fit, relationship history and supporting evidence. Relevance matters more than list size. You keep your database provider and control of its cost, while gaining validation and story-specific discovery.
What if I do not already have a strong media list?
You do not need one. Media Discovery can build a campaign-specific shortlist from the story itself, using both content fit and the audience of each outlet. It prioritizes natural matches, keeps important outlets in the category visible, and can add a small set of clearly labeled aspirational targets. Pitch Studio can then adapt the story angle for those higher-value outlets before you decide who to approach. You stay in control of which contacts are added to your working database.
Why use PRmatic if we already use AI for PR?
PRmatic carries the client brief, chosen story angle, media relationships and approved content through the campaign. Your team spends less time rebriefing AI, reconciling contact lists and rebuilding reports. Journalists, podcasters and influencers receive proposals shaped by the story and your previous conversations. Your team keeps control of strategy and relationships.
Who approves the content and the outreach?
Your team reviews the story angle and drafts. Clients can comment, request changes and approve a release in one place. The agency gives final approval before outreach. PRmatic checks recipient suitability, opt-outs and sending readiness. Automated tests cover approval gates, recipient safeguards and duplicate-send protection. Live sending is not yet enabled in early access; activation requires verified mailbox connections, contact validation and sending readiness.
How do the trial, billing and demo work?
We’ll contact you in early November 2026 with access details so you can start your free trial. No credit card is required. Published prices are in USD and billed monthly. You can request a guided demo before deciding.
Can PRmatic prove that our PR caused an AI mention?
A new mention does not by itself prove causation. PRmatic compares dated observations for the same question, language and market, with the recorded answer and cited sources. Your report separates what changed from what might explain it. AI answers vary; one captured response is evidence of that observation, not a guarantee of future visibility.
How is our agency’s data protected?
Agency access is enforced at the database level. Membership and permission checks control who can see or change client records. Your agency’s contacts, conversations and campaign learning remain private to your agency. They are not pooled into a shared journalist relationship database.
What happens to our media and influencer data if we leave?
Your agency data stays yours. Agency admins can export contacts, campaign records and relationship history from the privacy workspace. See our security practices →
PRmatic knowledge
Useful answers before a sales conversation.
Read the guides directly. Email signup stays optional on the Resources page.
What is PR workflow automation?
A practical model for automating operational PR work without automating editorial judgement.
AI for PR agencies: where the leverage isWhy the largest productivity gains sit in connected workflow, not isolated content generation.
How to keep a media database usefulA cost-aware approach to smart import, validation, enrichment and relevance.