PRmatic blog
PR, AI search and agency operations—without the fluff.
Written in one consistent practitioner voice: what good practice looks like, how to execute it, what to measure and where PRmatic fits.
Maya Bennett · PRmatic Editor. Maya Bennett is PRmatic’s editorial persona: a consistent practitioner-style voice for research-backed guides produced from public sources, product research and PRmatic’s approved product capabilities.
Does connected AI improve PR agency productivity? What the evidence supports
Research on AI workflow redesign, disconnected tools and approval friction—and a practical way for PR agencies to measure whether integration creates value.
By Maya BennettRead →ARTICLEHow to run an AI visibility audit for PR clients in 2026
A practical AI visibility audit framework for PR agencies covering prompt design, brand mentions, citations, source patterns, factual accuracy, search signals, measurement and action planning.
By Maya BennettRead →ARTICLEHow to write a PR plan in 2026: a practical template for agencies
Learn how to write a PR plan in 2026 with a practical agency template for objectives, audiences, messages, strategy, tactics, measurement, approvals and AI visibility.
By Maya BennettRead →ARTICLEWhat is an AI PR agent? A buyer’s guide for PR agencies in 2026
A practical buyer’s guide to AI PR agents for agencies: what counts as an agent, how to evaluate autonomy, data, approvals, journalist safeguards, measurement and security.
By Maya BennettRead →ARTICLEHow to pitch journalists in 2026: a media pitch framework that earns replies
Learn how to pitch journalists in 2026 with a practical media pitch framework covering story validation, journalist relevance, subject lines, pitch structure, AI guardrails, follow-up and measurement.
By Maya BennettRead →ARTICLEGenerative engine optimization (GEO) for PR: how earned media drives AI visibility
A practical guide to generative engine optimization for PR agencies: AI visibility, earned-media citations, source selection, measurement and a campaign workflow built for GEO.
By Maya BennettRead →ARTICLEHow to write a press release in 2026: a journalist-first template built for AI search
Learn how to write a press release in 2026 with a clear structure, journalist-first template, newsworthiness test, distribution checklist and AI-search/GEO considerations.
By Maya BennettRead →ARTICLEAI media monitoring for PR agencies: what to track in 2026
A best-practice guide to AI media monitoring for PR agencies: coverage collection, relevance, sentiment, alerts, measurement, GEO and client reporting.
By Maya BennettRead →PLAYBOOKPR workflow automation: how to automate an agency without losing editorial control
A practical PR workflow automation guide for agencies: map the campaign process, automate repetitive handoffs, preserve approvals and measure capacity gained.
By Maya BennettRead →PLAYBOOKAI for PR agencies: practical use cases, best practices and where humans stay in control
A practical guide to AI for PR agencies: research, media discovery, pitching, personalization, outreach, measurement, governance and the PRmatic operating model.
By Maya BennettRead →PLAYBOOKMedia database for PR: how to build, clean and maintain journalist contacts
How to manage a PR media database: import journalist contacts, deduplicate records, validate emails, preserve relationship history and discover new relevant media.
By Maya BennettRead →PLAYBOOKHow to build a media list for PR: a step-by-step AI targeting workflow
Build a better PR media list with a step-by-step workflow: define the story, search owned contacts, use recent coverage, validate relevance and add AI discovery safely.
By Maya BennettRead →PLAYBOOKPR email deliverability: SPF, DKIM, DMARC and outreach best practices for agencies
PR email deliverability best practices for agencies: SPF, DKIM, DMARC, validation, suppression, warming, sending patterns, spam complaints and journalist outreach controls.
By Maya BennettRead →PLAYBOOKHow to measure PR: Media, SEO and GEO metrics that prove impact
A modern PR measurement framework covering outputs, outtakes, outcomes, media quality, backlinks, search visibility, GEO citations and AI answer share.
By Maya BennettRead →PRMATIC FIELD NOTES
Get practical PR + AI field notes.
Occasional, useful guidance on media intelligence, AI workflow, outreach and measurement. No product-access commitment required.