About us
More room for brilliant PR.
The best PR starts with a human spark: an unexpected angle, a bold idea, a relationship built on trust. PRmatic exists to give that spark more room to grow.
A founder who knows the work
Michel Bekhor founded and led Press Works, building a 10-person team that served 1,000 B2B and B2C clients across eight countries before selling the brand. His career spans strategy and growth at SAP and Oliver Wyman, and international business development through WoW Digital Sales.
But it was building a PR agency that shaped the ambition behind PRmatic: combine disciplined workflows and advanced technology with the creativity and judgment of skilled PR professionals.
Why I created PRmatic
I know what talented PR people can achieve when they have the time to think deeply, pursue a great story and build meaningful relationships. I also know how easily that time disappears into research, spreadsheets and repetitive work.
As a PR founder with a passion for technology, I saw an opportunity to change that.
I created PRmatic to bring the power of AI into the everyday reality of agency life—to handle the data-heavy work, connect information and help people see possibilities they might otherwise miss.
Imagine an agency where every campaign builds on what came before. Where a small team has the capacity to pursue bigger ambitions. Where more of your day goes into the ideas, conversations and decisions that make a difference.
That is the future we are building.
I believe AI is a powerful tool for amplifying bright human minds. With the right technology behind them, PR professionals can take their creativity further, deepen their relationships and turn sound strategy into greater impact.