← Back to PRmatic

Product workflow

See the PRmatic workflow in action.

Explore the four connected product modules using one illustrative campaign—from source material and pitch scoring to media discovery, relationship-led outreach and measurable results.

Capabilities by module

Four modules. Clear advantages at every stage.

From the first client interview to the next results meeting, see what your team can get done in each module.

1 / 4Pitch Studio

Start with the story

Turn interviews into client-approved releases.

With isolated AI prompts

Rebrief the AI and check each draft by hand.

With PRmatic

Reuse client material from the first angle to the approved release.

Main features

  • Generate story angles and drafts from audio interviews and previous releases.
  • Compare angles before presenting them to the client.
  • Collect client comments, revisions and release approval.
Explore Pitch StudioShow less
  • Spot weak headlines, unclear messages and gaps in supporting evidence
  • Prepare a client brief from their website and existing materials
  • Find ways to make releases more useful to journalists, search engines and AI answers
  • Turn the chosen angle into pitches, releases and supporting campaign content
  • Bring the release, images and background materials together in a press kit

Illustrative example

Upload a spokesperson interview and last year’s release. Compare two new angles, draft the chosen story and send it for client review.

2 / 4Media Discovery

Find the right people

Find the right people for this story.

With isolated AI prompts

Reconcile spreadsheets and check AI suggestions yourself.

With PRmatic

Match the story using recent coverage and your agency’s relationships.

Main features

  • Find relevant journalists, podcasters and influencers.
  • Build on the media relationships your agency already has.
  • Import media spreadsheets and remove duplicate contacts.
Explore Media DiscoveryShow less
  • Discover relevant writers covering competing brands
  • See recent coverage and why a suggested contact fits your story
  • Spot outdated roles and check email addresses before outreach
  • See each journalist’s history with this client before you approach them
  • Review new contacts before adding them to your agency’s database

Illustrative example

For a repairable-bag launch, start with your media list, then review new writers covering sustainable travel and the articles that explain each match.

3 / 4Outreach

Work the relationship

Make every approach relevant and approved.

With isolated AI prompts

Paste contact history into prompts and track follow-ups separately.

With PRmatic

Prepare messages and next steps from the story and previous conversations.

Main features

  • Tailor pitches to journalists, podcasters and influencers.
  • Decide when to follow up, revise the pitch or stop.
  • Review and approve messages before they leave the agency.
Explore OutreachShow less
  • Plan exclusive, embargoed and priority outreach in manageable waves
  • See previous pitches, replies and coverage before contacting someone again
  • Get suggestions for the approach and message style, with reasons
  • Keep follow-ups relevant to what the journalist has already said
  • Check for unsuitable contacts, opt-outs and sending problems before outreach

Illustrative example

A journalist previously asked for repair-cost data. Use that conversation to draft a relevant follow-up, then review and approve it before sending.

4 / 4Results Monitoring

Prove what happened

Show clients where their story made an impact.

With isolated AI prompts

Gather links and replies, then rebuild the reporting brief.

With PRmatic

Bring coverage and replies into reports and reuse the lessons next time.

Main features

  • Prepare client reports with coverage links and clear summaries.
  • See which client messages appeared in the coverage.
  • Track visibility across media, social, search and AI answers.
Explore Results MonitoringShow less
  • Bring confirmed coverage and journalist replies into one campaign view
  • Review positive, negative or mixed reactions with the supporting excerpts
  • Compare dated search and AI-answer observations to see what changed
  • Keep new coverage and relationship history with each media contact
  • Turn campaign lessons into suggestions for the next client brief

Illustrative example

Bring confirmed coverage into the client report and compare dated AI-answer observations. Show what changed without claiming PR caused an AI mention.

Early access

Ready to use it with a real campaign?

Founder pricing is already public. Apply when you are ready and we will use the short application to coordinate the right onboarding cohort.

Get early access